This Subaru advertisement is very effective to me. The young child targets the audience her with fear and sweetness makes a lovely character making the car brand Subaru look good. The audience to this advertisement is parents. Especially parents who are raising their young children and scared for them to be on their own. The Subaru car brand in this advertisement shows a dependability does who own a Subaru. In this example the father the child is very protective and by him owing the Subaru, he can always count on his car to help get to where his needed. The purpose of this advertisement is to show parents that a Subaru is the best family car to own.
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